The tangential new campaign of The Economist – “Interpret the World “ - plastered on bill-boards across the city leaves me flummoxed. I don’t know what it’s doing for you. I simply don’t get it. I think the ads defy “interpretation”. May be I am not the typical Economist reader and, hence, missing the point.. That’s why, despite “e-mailer-a-day” reminders, I haven’t renewed my subscription.
In the past – Ogilvy has done some legendary campaigns (mostly outdoors and also TV) for the magazine especially in the Far East (Singapore and Hong Kong), which won them a large number of lions at Cannes (probably, the highest for any print publication ever).
The vintage Economist series and the ‘GOD’ campaign of Singapore (click here to check and also on this for some more pics) are two classic examples of great 360degree advertising from Ogilvy.
While I can understand the need to be original and different – why re-invent the wheel ? Doubt if 'GOD' too will be able to "interpret" the present 'over the top' campaign.
Here are some of my all-time favourites from the archives– tell me what do you think of them ?
In the past – Ogilvy has done some legendary campaigns (mostly outdoors and also TV) for the magazine especially in the Far East (Singapore and Hong Kong), which won them a large number of lions at Cannes (probably, the highest for any print publication ever).
The vintage Economist series and the ‘GOD’ campaign of Singapore (click here to check and also on this for some more pics) are two classic examples of great 360degree advertising from Ogilvy.
While I can understand the need to be original and different – why re-invent the wheel ? Doubt if 'GOD' too will be able to "interpret" the present 'over the top' campaign.
Here are some of my all-time favourites from the archives– tell me what do you think of them ?
Father & Son
